Article1
Attitude refers to feelings, beliefs and behavior predispositions directed towards people, groups, ideas or objects. It influences the behavior of the individuals. It decides how to act or behave in a particular situation. Attitude is a kind of habit. It is a usual way of doing things. Everything in a person `s life will get better if the attitude of the person gets better. Successes and failures in life depend upon the attitude of the individuals. If attitudes are positive, then human relations will be positive. It is internal and very difficult to change.
Behavior is the way a person responds to his attitude. This response is either positive or negative, depending on how that views his position. For example, an child who disagrees with his parents may ignore to go chool or study. In addition, an person who dislikes another person or has little respect towards him may display this attitude by speaking harshly to this individual. Behavior can be influenced by a number of factors beyond attitude, including preconceptions about self and others, monetary factors, social influences, and convenience. It is the actions or reactions of a person in response to external or internal stimuli. It indicates the manner in which something functions or operates inside.
Psychologists define attitudes as a learned tendency to evaluate things in a certain way. This can include evaluations of people, issues, objects, or events. Such evaluations are often positive or negative, but they can also be uncertain at times. For example, you might have mixed feelings about a particular person or issue. Researchers also suggest that there are several different components that make up attitudes. The components of attitudes are sometimes referred to as CAB or the ABC's of attitude.
Cognitive Component: your thoughts and beliefs about the subject.
Affective Component: how the object, person, issue, or event makes you feel.
Behavioral Component: how the attitude influences your behavior.
There are a number of factors that can influence how and why attitudes form.
Experience - Attitudes form directly as a result of experience. They may emerge due to direct personal experience, or they may result from observation.
Social Factors - Social roles and social norms can have a strong influence on attitudes. Social roles relate to how people are expected to behave in a particular role or context. Social norms involve society's rules for what behaviors are considered appropriate.
Learning - Attitudes can be learned in a variety of ways. Consider how advertisers use to influence your attitude toward a particular product. In a television commercial, you see young, beautiful people having fun in on a tropical beach while enjoying a sports drink. This attractive and appealing imagery causes you to develop a positive association with this particular beverage. People also learn attitudes by observing the people around them. When someone you admire greatly espouses a particular attitude, you are more likely to develop the same beliefs. For example, children spend a great deal of time observing the attitudes of their parents and usually begin to demonstrate similar outlooks.
Factors That Influence Attitude Strength
Researchers have discovered that people are more likely to behave according to their attitudes under certain conditions:
When your attitudes are the result of personal experience.
When you are an expert on the subject.
When you expect a favorable outcome.
When the attitudes are repeatedly expressed.
When you stand to win or lose something due to the issue.
Attitudes Can Change to Match Behavior
In some cases, people may actually alter their attitudes in order to better align them with their behavior. Cognitive dissonance is a phenomenon in which a person experiences psychological distress due to conflicting thoughts or beliefs. In order to reduce this tension, people may change their attitudes to reflect their other beliefs or actual behaviors. Imagine the following situation: You've always placed a high value on financial security, but you start seeing someone who is very financially unstable. In order to reduce the tension caused by the conflicting beliefs and behavior, you have two options. You can end the relationship and seek out a partner who is more financially secure, or you can de-emphasize fiscal stability importance. In order to minimize the dissonance between your conflicting attitude and behavior, you either have to change the attitude or change your actions.
Comments
Post a Comment